Client: Enora Wellness and Aesthetics
Project Overview:
Meredith, the owner of Enora Wellness and Aesthetics came to me for consulting support after opening her medspa. She went through my Brand and Marketing Review process and in doing that, we uncovered a number of marketing strategies that needed tightening. One of the main things was her website.
She had hired a company that was managing the site, but did not do a thorough job of capturing her brand. They also did not give her access to the site and it was taking a long time for her to get changes made.
Strategic Approach:
After going through the Brand and Marketing Review process, it was determined that she could benefit from a website redesign. As part of this process, we updated her imagery to branded images she had taken in her studio, focused on simplifying the user experience on the site and providing readers with the information they would need to make an informed choice about visiting her.
After rebuilding the site in Squarespace, where she now has 24/7 access to it, she has gone on to focus on SEO and run Google ads to drive traffic to her site and business.
The Results
In addition to creating a Squarespace website for her, Enora is also a consulting client. We meet bi-weekly to discuss her marketing efforts and then she implements things on her own with my guidance. It has been a way for her to keep marketing costs in check without having to figure out things as she goes.
As a result of all of our efforts, her website traffic is steadily climbing, her schedule is starting to fill in and she is more relaxed knowing she has a marketing consultant to provide support whenever she needs it!
Her website was also the inspiration for one of my best selling Squarespace templates, The Meredith.
